The Newsletter - Issue 9

Last week, I had a successful debut of another product - this time a $7 report. One of the factors that helped bring in sales was a pre-selling video I created for it. In this week's Product Creation Labs Newsletter, I'd like to share with you how I made this powerful video:

http://youtube.com/watch?v=bxc15_SiWSE

Even before my report was presented to the public, sales started coming in from the You Tube video. After releasing "Recipe For Quick And Easy Product Creation", I had buyers comment that the dynamic video made it impossible not to buy the report.

This video took me part of a fun day to put together. It will now sit on You Tube for years, bringing in pre-sold traffic to my report.

It really is time for you to consider using video in your own promotions. Time to join the video revolution. Remember that song "Video Killed The Radio Star"? ;-)

CASE STUDY: CREATING A DYNAMIC PROMO VIDEO

I had the idea to create a video that started with the problem of high-priced information products being pushed by the "evil big buck marketers". The solution would be $7 Secrets and the affordable reports that it fostered. This would then lead to my own solution - a report that helped marketers create great $7 reports of their own.

I decided to give the video a bit of a Terminator mood - with the imminent annihilation of small and new marketers.

COLLECTING IMAGES

I went to iStockPhoto and started searching for images to use in my video. I didn't have any set ideas yet, so I simply typed "dark" into the search box to see what would come up. Looking through about 100 pages of photos, I found a number of images that inspired me.

One was a photo of slash burning in Brazil, that would be a good photo for the opening - with the voiceover speaking of annihilation. Then, I found a few dark, slightly dubious characters that would be perfect for the "evil big buck marketers".

Other images, like the sunrays beaming down through dark clouds, were well-suited to represent the hope offered by $7 reports.

All together, I collected 29 images. Cost = $31.64

http://istockphoto.com (A great source of royalty-free images)

RECORDING A VOICEOVER

This video called for a matter-of-fact, deadpan voice that conveyed the dark mood of an Internet world where over-priced info products were making life difficult for new marketers.

I decided to swipe a line spoken by Reese in "Terminator". I changed "The disposal units ran day and night. We were that close to going out forever." to "The Alliance's deadly websites and mailing lists ran night and day. Small marketers were that close to going out forever."

After writing out a quick script, I recorded the voiceover using Audacity. It took a few tries to get the right tone to my voice, after which I amplified the sound to beef it up a bit.

http://audacity.sourceforge.net (A free recorder/sound editor)

BACKGROUND MUSIC

To find some energetic music, I went to Music Bakery and listened to some of the samples. I wanted something that matched the feeling and images of the video. Cost = $39.95

http://musicbakery.com (A great source of royalty-free music)

The video required a clip of music just over 2 minutes long, so I cut off the excess and then edited the music clip with a fade-out.

Audacity allows you to place the music on one track, and bring in the narration on another track. Then I could adjust the timing of the start of music and voiceover.

The music needed to start off booming, but then quieten down when the narration started. I selected the whole section where the voiceover would be speaking, and negative-amplified it.

Saving the result as a WAV file merged the tracks.

CONSTRUCTING THE VIDEO

I used Camtasia to assemble the video. First, I imported the WAV file and placed it on the audio track.

Next, I placed the images on the timeline - only keeping each photo on for a very short time, to increase the dynamism of the video. Sweeping transitions were used, and their duration shortened to 1 second.

I used callouts to add text to the video. Text callouts also let me create the lighting up of pinpoints of light across the map - representing sales of reports. This was done with single, white periods.

http://techsmith.com (Maker of Camtasia)

If you want a full, step-by-step video home study course for creating promo videos to upload to You Tube, "Unleash An Avalanche Of Targeted Pre-Sold Traffic By Recycling Your Articles On You Tube", is still available for only $19.95 at:

http://researchnichemarket.com/youtube.html

THE NEXT $7 REPORT

The follow-up to "Recipe For Quick And Easy Product Creation" has
been released. It is the second in the "Recipe" series, and will
give you a simple step-by-step recipe to put together hot sales
letters for your $7 reports. Go see the WSO debut now:

[Note: WSO is finished, but the Recipe is still available at: http://recipeforsalesletters.com]

NEXT WEEK

Next week, we'll look at creating a $7 report that is much more
than just a $7 report. We'll look at how to create an offer that
catapults your business to success. Until then, to your success
and a productive week,

Mission Leader
Kevin Riley

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