The Newsletter - Issue 7

Spring has finally set in for good here in Osaka, and all reports tell us that the Cherry Blossoms will be coming a lot earlier this year. Cherry Blossoms are a beloved symbol here in Japan, due to their short-lived beauty.

Your customer's view of their purchase can be much like a Cherry Blossom. The beautiful feeling they had when they clicked your order button can fade as quickly as a Cherry Blossom's pink blush. One minute your customer is happily ordering your product - all excited about the benefits it will bring to them - and the next minute the dreaded Buyer's Remorse sets in.

Did they make the right decision? Is this really what they need? Can this help them?

GIVING YOUR CUSTOMER INSTANT SATISFACTION AVOIDS BUYER'S REMORSE

The Internet has conditioned all of us to expect instant gratification. Ten years ago, we were quite willing to wait a minute for a website to download - now, we're hitting the back button if we have to wait more than 5 seconds. To avoid buyer remorse, cater to the need for instant gratification. Give your customer some instant results. No matter what your subject matter is, there is always some small benefit that you can help your customer get right away.

For example, if you're selling a bodybuilding book with a number of complex exercises. Start your reader off on one easy exercise - something they can master right away. Make it an exercise where they'll feel the benefit immediately. Like a certain stomach exercise that they can easily do, and instantly feel a burn in their stomach muscles.

For a video that teaches wedding cake decoration, start off with the technique that is the easiest to grasp. Lead your viewer through a short exercise that they can complete in a few minutes - and have a pretty cake decoration to show their friends.

These instant results will impress your customer with the wisdom of their purchase. If these early attempts produced such quick and good results, they're quite willing to put a bit more effort into your more complex exercises or projects - the ones that promise even more fantastic results.

Your customer has gone from being skeptical to happy. They made the right decision - it was a good buy!

EARLY RESULTS LEAD TO WORD-OF-MOUTH, CONSUMPTION, AND MORE SALES

Not only will instant gratification dispel the dreaded buyer's remorse - and the unwanted returns - it will also turn customers into evangelists. They are much more likely to rave about your product if they can see results so quickly.

Instant results also increases the chance that your customer will fully consume your product. Too many times people buy info products and never fully use them, but if they are getting results from the beginning, they're much more likely to stick with it.

By making it easier for your customer to consume your product, you increase the chances of them buying from you again.

Take some time for a close look at your info product creation plans. Figure out how you can give your customer some instant results. The payoff will be great.

DIGITAL SPYING IN A NUTSHELL

I was asked the other day if I could give the idea of my Digital Spy Training course in a nutshell. So, here's the Coles Notes:

You receive a Dossier with 9 videos taking you step-by-step through 6 assignments. Your goal is to collect some very valuable information that will help you create top-notch info products and hot sales pages.

1. You set up a simple surveillance operation that pinpoints your money-making competitors.

2. You analyze the data from your surveillance and choose your targets.

3. You spy on your target competitors and pick up all the important information, with the help of a special worksheet.

4. You go to another great source and spy on some more of your top competitors.

5. You take a special look at forums and gauge your market's problems and questions.

6. You do a bit of research to find answers to your customer's burning questions.

Why spy? By gathering the info that shows you how your competition is winning in the marketplace, you can apply this to your product and marketing ... and get your share of big sales.

This fully detailed Digital Spy Training is still available at:

http://spytowin.com

NEXT WEEK

Next week, we'll be looking at an easy way to add extra value and usability to video and audio information products. Until then, have a productive week,

Mission Leader
Kevin Riley

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