The Newsletter - Issue 3

This week, I'd like to share with you my view of a popular cry to action -- heard on every IM forum. It's a sentiment I agree with in one case, but quite disagree with in another.

Let me explain. The cry I refer to is, "Ready! Fire! Aim!"

READY! FIRE! AIM! -- A CURE

This cry is meant to motivate those who are lagging in their efforts to get their first information product on the market. It often accompanies the advice to, "Don't overplan, just get the product out."

The case where I believe this cry is warranted? To cure the debilitating attack of Analysis-Paralysis that grips many a would be infopreneur. Many are held back by this malady, as they analyze an idea to death -- never taking action to get started creating a product.

In this case, I firmly support "Ready! Fire! Aim!":

Ready: Get the research done in as little time as possible. Don't worry about getting every scrap of information. Just get the main idea down.

Fire: Start writing. It doesn't matter what. Even if you are just writing a chapter in the middle and have no idea what will come before or after it, just start. The rest will fall in place.

Aim: Once you get started, it's time to take a closer look at where you are going. Stand back and take a look at what you have so far ... and what's needed yet. See what needs to be changed. Don't be afraid to be ruthless -- that's why your computer has "Cut" and "Paste".

READY! FIRE! AIM! -- WILL IT HIT OR MISS?

The case where I don't agree with the "Ready! Fire! Aim!" mentality? When it comes to releasing your product to the marketplace.

There are those who advise, "Just send it out! You can fix the mistakes later."

Yes! You can fix your mistakes, but can you fix your broken reputation? Can you fix the most valuable asset you and your business have?

Your reputation is a priceless treasure -- to be nurtured and protected. Never endanger it by releasing a shoddy product.

I know! Mistakes happen ... things go wrong ... there are times when errors will slip by, no matter how much you plan. But, if you Aim a bit more before you Fire, you'll be much more assured of hitting the bullseye with your product. You'll have happy customers who pass the word about your quality -- not a bunch of disappointed people who will spread the bad news like wildfire.

WHAT'S THE CONCLUSION?

Do jump right in and start shooting from the hip, when it comes to getting started on creating your information product. Nobody's gonna get hurt by any stray bullets.

But, take some time to steady your rifle and get a good bead on the bullseye, when you are releasing your product into the market. A wild shot here could give you a black eye.

Take some care and build a reputation as the infopreneur who delivers great products.

AN INTERESTING WSO

Are you a Warrior?

This week, in the Warrior Forum's Special Offers section, I'll be releasing another one of my wildly underpriced video series. You'll find this one quite intriguing -- if you like sending traffic to your website.

Not a Warrior yet? I highly recommend becoming one. Go to:

http://warriorforum.com/forum

[Note: This set of videos -- that takes you through the steps to bring in traffic from the super popular You Tube site -- is still available at: http://researchnichemarket.com/youtube.html]

Have a great week of creation. Until next week,

Mission Leader
Kevin Riley

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I subscribe to a lot of IM newsletters, from the big name gurus, to the little gurus, to the wanna be gurus…and there are few that I actually read.

I do actually open and read Kevin Riley's Product Creation Labs newsletter, because he provides honest reviews of products, provides great marketing tips, and recommends quality products. There is a lot of noise out there in the IM world, and Kevin provides me and my internet business with something different - honesty and clear direction for building an online business.

Thanks Kevin for the courage to be different by simply providing what most of us are looking for online - integrity.

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