The Newsletter - Issue 20

Summer is finally showing its face here in Osaka. It's getting warmer, but not too muggy yet. There's been some fantastic sunshine and I've been enjoying jogging in the heat (Yeah, I know! The locals think I'm mad.)

Already, a few members have got their Instant Money Factories up and running. I'm looking forward to getting some good success stories in the next few weeks.

My sales page got some great comments in the Warrior Forum, after Mike Rogers started a thread about it. I urge you to study this for your own sales page writing (As Michelle Brouse commented, this may be the "new generation" of sales letter.)

Read the comments here:

http://warriorforum.com/forum/topic.asp?TOPIC_ID=157158

Then, study the sales page here:

http://instantmoneyfactories.com

CONDUCTING INTERVIEWS

After giving a few interviews at WIS, I decided that this week I'd discuss some points for great interviews.

With nothing more than a camcorder, you can conduct an interview worthy of putting on your blog or selling in a package.

SCRIPT YOUR QUESTIONS

Although an impromptu interview (such as the Ambush Interviews done by Ian del Carmen) can be quite good and bring interesting results, in most cases it's a good idea to have a script. Write down some main questions that you want to cover in your interview. (Note: Even Ian had a good question in mind for his ambushes.)

It's also a good idea to give the list of questions to your interviewee. This gives them a chance to approve or disapprove some issues, and they can be prepared to give you the best possible answers. Since you are trying to dig up the best information for your viewers, it's a good idea to have your interviewee prepared.

KEEP THE CAMERA STEADY

There's nothing more annoying than watching a video that has the jitters. If you can, put your camcorder on a sturdy tripod. If you're handholding your camera, at least rest your elbows on a table or use a nearby lamppost for support.

In a 10-15 minute interview, even a light camera is going to start weighing you down and keep sliding down towards your interviewee's shoes.

SET A GOOD PACE

In today's "give it to me now" world, nobody wants to sit through 15 minutes of interview to get just 5 minutes of good content.

Give a quick intro to your interviewee, and then launch right into the important questions. Pull out all the good info you can -- make your interview valuable.

Be in control of the interview. If your interviewee starts to ramble, gently cut in with your next question -- or pull them back to the subject with a targeted comment. Remember, your audience is there to learn something new or helpful -- they're not interested in your interviewee's move to Alaska or his pet iguana named Spike.

CREATE A STYLE

If you're going to be doing a lot of interviews, create your own opening and closing style. Make your interviews memorable.

I will always remember the Alan Partridge radio show, from one of my visits to the UK (this one back in 1994). He started each interview with a loud "Knowing me Alan Partridge! Knowing you _______! AHA!"

MARKETING YOUR INTERVIEW

Interviews can be great content for your blog. You can put them on You Tube to drive focused traffic to your sales page. They can be packaged as bonuses with other products. You can put a number of good interviews together into a packaged product.

[Note: A few months later, Colin Fu sold a video interview he conducted with me in Singapore. We had sat down in a cafe ... he asked some questions ... I gave a bunch of info ... and he sold the video at $10 a pop]

NEXT WEEK

Since we're all being bombarded by 101 promotional e-mails for MME3, I'll be discussing good ways to write the kind of promotional e-mails that don't just end up in the waste bin.

Also next week, I'll finally be releasing another Recipe. Not to worry! You'll be the first to know. As soon as it goes live, I'll drop you a line to tell you more about it. Look for an e-mail from me next Wednesday.

Until then, have a great and creative week,

Mission Leader
Kevin Riley

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