The Newsletter - Issue 16

First off, sorry that this week's newsletter is a few hours late. I've been banging away on a new project, and I didn't notice the time slip by.

Earlier today, I saw a quote from Jeff Bezos (founder of Amazon) "If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."

I believe this is something you must always consider in your infopreneur business. When you provide your customers with great information, when it helps them solve a problem ... satisfy a wish ... attain a dream, they are sure to tell their friends about it. That's what people do -- they tell their friends about great restaurants, they tell them about great movies, they tell them about wonderful vacation spots ... they tell them about fantastic sources of information. Be that source.

PROMOTING YOUR BACK END

Last week, we looked at creating back-end products for your customers -- bigger, better products to sell them after they bought your $7 report, or other front end.

So, how do you promote these back-end products?

TELL YOUR LIST, OF COURSE

Obviously, when you create a new product, you'll tell your list all about it. After all, it may just be the solution some members have been waiting for. Always remember, you're not just making money off your list -- you're helping them.

But, what about those new members? The ones who join your list after you've launched a new product. How will they find out about it?

PUT A LINK IN YOUR SERIES

You set up an e-mail series, using "Recipe For Delivering Your Own Popular Newsletter":

http://recipefornewsletter.com

When you develop a new product, see if there is a way to insert it into your series. For example: If you have an e-mail series of healthy eating tips -- and you create a new e-book full of healthy breakfast recipes from around the world. The tip that talks about the importance of always eating breakfast, is a great place to insert a link to your new book. Add a line like, "Here's a whole year's worth of delicious and healthy breakfasts from all around the world:" -- with your URL.

LEAD TO BACK ENDS FROM YOUR REPORT

Since $7 reports only cover one topic, they often lead readers to wanting to discover more. So, be sure you supply that more with links strategically placed in your report.

When you write about a certain part of your topic, you can let the reader know that more in-depth information is available -- and give them a link to your sales page. It's an invaluable service for your readers, and it brings you back-end sales. Win-win situation.

At the end of your report, you can have a "Resource" section -- with all the links you peppered through your report. Another great service, and another place to make a sale.

HOW'S YOUR INFOPRENEUR BUSINESS GROWING?

I've seen some great work done by Product Creation Labs readers over these last few weeks. Some great reports have been hitting the virtual book shelves.

How's yours coming along? Are you building your infopreneur business?

If you haven't grabbed your copy of "Recipe For Success With $7 Secrets", go get it now and get serious about your infopreneur business:

http://recipefor7dollarsuccess.com

NEXT WEEK

In the next issue, I'll be going over a case study with you. You'll see how quickly a $7 report really can be put together -- and how easy it can be.

Until then, I hope you're having a great week and enjoying some of the pre-summer sunshine,

Mission Leader
Kevin Riley

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