The Newsletter - Issue 12

Last week, I mentioned that Rieko and I would be going to Osaka Castle Park to video the Cherry Blossom Viewing events. Unfortunately, it turned into a rainy weekend and the shoot had to be called off. Oh well, instead we went to one of our favourite little restaurants -- one where you stand at a counter and the old guys behind the counter are continually deep-frying all kinds of goodies and offering them to you.

Moral of the story: You gotta be flexible. Same thing applies to Product Creation and Marketing. Don't think there is only one way to do things -- always look for the alternatives.

This week, let's look at how you can create products -- not from scratch, but by revamping.

TURNING OLD INTO NEW

Remember this: There is little new under the sun. Except for very new technologies, most things have been written about -- many times. New information is a rare bird.

New books are continually hitting the bookshelves, but the information inside -- is it really new?

Not a chance! But the way it is being presented is.

GIVE IT A TWIST

There is no such thing as a 100% unique information product. You only need one unique twist to your product, to turn it into a hot-selling product.

Simply by presenting the information in a different way, you make it unique.

It may be the way you organize it. The style of writing you use. Or, you can make it unique by adding your own experiences.

YOUR EXPERIENCES

For example: If you're writing a book about golfing in Scotland. You can simply re-write some great information that is readily available in other Scotland golfing guides, books, brochures -- in your own style. Then, add your own experiences -- like the time you played 9 holes at St. Andrews.

When writing about your own experience, be sure to appeal to the senses -- the salty breeze, the slight wiff of fresh-trimmed grass, the warmth of the sun on your face contrasting to the cold coming in off the ocean, the soft spring of the turf underfoot. Give the reader the feeling of being there.

YOUR BOOK

By revamping old information, you can give it new life and create your own unique information product.

Now! Start researching and writing.

ME NOT ENGLISH SO GOOD

For those of you who bought my "Recipe For Delivering Your Own Popular Newsletter" (http://recipefornewsletter.com) during the first hours of launch, I have an embarassing confession. On page 14, under the heading "Frequency Of Delivery", "Twice a week" should read "Once every two weeks". I'll now go study English again.

This glaring error has since been remedied. Thanks goes out to eagle-eyed Bev Clement, who spotted that one.

NEXT WEEK

Join me for a look at the different types of articles to write for promotional purposes. We'll look at what will be best to establish your expertise, and persuade readers to visit your website or sales page.

Until then, have a great week of writing,

Mission Leader
Kevin Riley

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