The Newsletter - Issue 11Whoops, used the "m" word -- there go the filters at AOL, shields up! To those of you using them for your mail service, I'd recommend changing. The only e-mails that don't get through from me seem to all be to AOL. This week I want to touch on two items. One, a little discussion on the possibilities of $7 reports. The other, a talk about naming products. THE RECIPE SALES FLURRYThis week, I released my third in the "Recipe" series. There have been a few on the Warrior Forum speaking out against $7 reports -- labeling it a fad. I disagree!Although one can profit off fads in the short-term, I don't often latch onto fads -- preferring to build my business for long-term success. However, I don't see the $7 reports as a fad. Maybe, the pricing of $7 looks a little faddish at the moment, but the idea of offering a report at a highly-affordable price is not. It is a good business practice, that brings in many high-quality prospects. The sales of my three $7 reports have been fantastic. Through these reports, I have added a ton of great people to my mailing list. I have met some wonderful folks over the last few weeks -- people who are actively pursuing their goals and coming to me for guidance. I may never have met some of these good people without $7 reports (the next item came from a Warrior I met in this manner). So, if you haven't gotten your $7 report out yet, I strongly urge you to get going. Here's all three recipes (which will definitely get you going): http://recipeforproductcreation.com http://recipeforsalesletters.com http://recipefortraffic.com WHAT'S IN A NAME?A big difference in sales. The name of your product can make a huge difference in how your market perceives it. Your product name needs to do two things:1. It must grab attention (especially important if you're creating a physical product that will be sitting on a shelf). You want a dynamic name. 2. It must convey a benefit. Your title -- or sub-title -- needs to let your market know what your product will do for them. How will it help them? What's in it for them? CASE STUDY: PREGNANCY GUIDEOne of the new members at Product Creation Labs asked me to look at the cover for his upcoming e-book. Terry Edwards has written a week-by-week guide to the stages of pregnancy, that covers what is happening to the mother and baby -- what to expect.This proposed title was "Your Week By Week Pregnancy Guide". This is a good descriptive title, but the fact that it is a guide was also covered in the subtitle "Your personal guide on what to expect during your pregnancy". First, I suggested changing the title to "Pregnancy, Week By Week". This hits the target market with the keyword "Pregnancy" -- remember this is a market that just got their test results and has nothing but "pregnancy" on their mind. . Then it has a bit of snap, with the straightforward and catchy "Week By Week". The sub-title seemed a bit bereft of benefit -- simply letting you know "what to expect". A new sub-title, "Your personal guide for a healthy, enjoyable pregnancy", tells the reader two things: 1. This is a guide. Something helpful. 2. It gives benefit -- "healthy, enjoyable pregnancy". By reading this book, two things will happen. The mother and child will be safe -- no complications, illnesses. Also, the mother will be able to really enjoy this magical time. CASE STUDY: FONTSBoth Terry and I share the experience of having chosen the wrong fonts for a product title. Luckily for Terry, his was merely an electronic font that could be easily fixed. On his previous e-cover, the sub-title was printed in an outline font -- just about impossible to read on the computer.He's since changed it to a solid-colour font. http://productcreationlabs.com/images/terrybeforeandafter.jpg In 1982, I made a similar mistake. But, it couldn't be fixed as easily, because it was printed on a physical product -- a board game box. I could read the futuristic font, but a major department store's buyer could not. It cost me a lot of extra to get labels printed and stuck over the title. The moral of the story: Keep your font simple. The most important thing is that your prospective customer can read it. NEXT WEEKLook forward to a tip on taking old information and transforming it into something shiny and new. You'll see how easy it can be to create and sell an info product.Until then, have a great and productive week, Mission Leader Kevin Riley
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Kevin Riley