The Newsletter - Issue 10

Over the last two weeks, I released two $7 reports which met with fantastic success. I debuted them on the Warrior Special Offer forum, and received numerous comments praising the reports.

Although it is always nice to sell a large volume of your product, more importantly these reports served as a showcase of my product quality. By giving my customers a report that was much more than just a report, I ended up with hundreds of very happy customers -- which added to my reputation and ended up selling a lot of my other products.

So, in this Issue I'd like to quickly go over the mechanics of giving your customers a report that is much more than a report.

PUTTING EXTRA VALUE IN YOUR $7 REPORT

There are a few things you can do to make your report give incredible value, and yet remain a 10-30 page report. There is no reason for you to write a full e-book to up the value of your report. In fact, it's in your interest to keep the report to one subject only.

You want to give your reader a report that deals with just one problem, technique, or activity. Keep it simple. If you have another point to cover, save it for another report. By keeping your report to just the one subject, you're giving your reader exactly what they bargained for.

So, how do you add extra value?

PROVIDE GREAT RESOURCES

One addition that is always appreciated is a resource section. At the end of your report, create a page that lists all the useful resources that will help your reader reach their goal. These could be links to websites or downloadable tools, telephone numbers, addresses, even names of magazines.

Of course, if you find some good resources that have affiliate programs, you can use a cloaked affiliate link and make a little commission, too. But, make sure you don't just fill your resource section with affiliate links. Be sure to give your readers some valuable freebies.

INCLUDE SOME WORKSHEETS

In my latest $7 report -- "Recipe For Hot-Selling Sales Letters" (http://recipeforsalesletters.com) -- I included 9 worksheets and templates to help my readers easily construct a killer sales letter. The comments I got were awesome, which led to a lot more sales.

You can easily create a few worksheets for your report. After teaching your readers something, have them use your worksheet to put the knowledge to instant use. This has two effects:

1. Your reader feels the value of what they have just learned, because they can put it into practice.

2. You have added extra content to your report. You've added valuable material that isn't extra information, but it helps your reader use the information your report provides.

Look at your report. What are you teaching your reader how to do? What templates, worksheets, or questionnaires can help your reader?

Whenever you're creating a report, e-book, video consider how you can help your reader the most. For when your reader succeeds, you will succeed.

SOME EXAMPLES

A weekly guide to the stages of pregnancy: Provide a printout progress sheet where the couple can record such information as weight gain, strange food cravings, first movements of the fetus, etc.

A job hunting guide: Provide a printout worksheet that helps the job hunter consider all their strengths, experiences, knowledge, skills. Give them a template for writing a good resume. Include templates for placing help wanted ads and writing introductory letters to companies.

An exercise guide that teaches some killer abs routines: Provide a simplified printout exercise guide that your reader can easily fold up and slip in their gym shorts pocket for use during their workout. Create a progress chart where your reader can record weights, repetitions, waist measurement.

NEXT REPORT COMING SOON

There is a third report in the works for the "Recipe" series, and I think you're really gonna like it. Since Rieko and I took a short trip for her birthday (if you haven't seen the pictures yet, you can see them on my blog) -- and I am moving most of my stuff into my new office -- there will be no report released this week.

Blog: http://www.kevinrileyinc.com/?p=33

However, the report will be ready for launch next week. Don't worry, I'll send you a quick reminder when it debuts.

NEXT WEEK'S ISSUE

We'll be looking at some case studies of product naming, and also the proper use of fonts to display that name. A good name can make a big difference in the public's perception of your product -- and the number of sales.

One of these case studies will reveal a serious -- and expensive -- mistake I made 25 years ago in the pre-Internet years.

Until then, have a creative week,

Mission Leader
Kevin Riley

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